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SUPPORTING THE MOVEMBER MOVEMENT

NOV 3, 2021


Throughout the month of October, DG Brownies raised £118 for Black Heroes Foundation and CoppaFeel, supporting Black History Month and Breast Cancer Awareness, respectively.

For the month of November, we are pleased to announce that we are supporting Movember, the leading charity which is changing the face of men’s health globally. We are donating 25p from every DG Brownie purchase to the Movember Foundation, to support them on their mission to reduce the men’s health crisis.


Enjoy DG Brownies while supporting the Movember charity this month


The story began when two friends, Travis Garone and Luke Slattery, were enjoying a beer at a bar in Melbourne, Australia in 2003. After a passionate discussion about the disappearing moustache trend, the two men decided to bring the trend back by growing their own. Although it began as a joke, Garone and Slattery decided to turn their discussion into a philanthropic act, by making the campaign about men’s health and prostate cancer. After deciding on the Movember rules, they sent out an email to friends and recruited 30 men to participate in the campaign. This amusing origin story is also known as a “Hairy Tale”.


Travis Garone and Luke Slattery, from the official Movember website


With a growing team and growing interest in the campaign, the co-founders decided to establish the Movember Foundation as an official charity in 2006.


The lifespan for men, on average, is 5 years shorter than that of women in the US alone. The main cause of the Movember Foundation is to support men’s health to address the many crises that are contributing to shorter lifespans. The charity’s three areas of support include mental health and suicide prevention, prostate cancer, and testicular cancer, which all contribute to the biggest issues that men face today.


The foundation uses the funds received to invest in specific health projects while collaborating on solutions which help mitigate the men’s health crisis around the globe. Ultimately, Movember Foundation aims to reduce the number of men dying prematurely by 25%, by the year 2030.


Support for the foundation can be expressed in a variety of ways, such as running or walking 60 km throughout the month of November, hosting a “Mo-ment” (which entails hosting a fun charity event), or even by choosing your own adventure (such as rock climbing). The mainstream way to support the movement, however, is by “growing a mo”. Participants, also known as Mo Bros, must begin the fundraiser on the 1st of November with a clean shaven face, and then grow and groom a moustache for the entirety of the month. Mo Bros are also encouraged to use the “power of the moustache” to spark conversations about men’s health to support the movement. The founders assert that this is a moustache only campaign, so no goatees or beards!


Those who do not wish to host or participate in any of the fundraising events have the option to donate to the foundation directly on the Movember Foundation website.


The Movember Foundation Logo, as seen on the official website


If you would like to support the Movember Foundation and the men’s health movement, you can raise funds or donate on the official website.


You can also support Movember month and the men’s health movement by purchasing any DG Brownie product this month. Stay tuned to find out how much we raise!


Rumour has it Ayo (co-founder of DG Brownies) is looking to grow a beard so watch out for this on our social media channels!


 


Written by Yasmeen Jabri

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